DISPLAY ADVERTISING
Promote your business through selected TAN homepage, destination, regional, experience and article placements.
RELEVANT, NOT INTRUSIVE
TAN's new advertising model is built around relevance.
Rather than covering pages with competing advertisements, display placements are designed to complement Australian travel content and appear where they make sense for the traveller.
This allows travel businesses, tourism brands and destination services to build visibility without overwhelming the user experience.
TAN PRICING
Great promotional rates are available for selected display placements across the network.
These rates are designed to give Australian tourism businesses an affordable opportunity to trial the rebuilt TAN platform.
ADVERTISING OPTIONS
Campaign pricing may vary depending on placement, duration and availability.
Premium visibility within selected areas of the TAN homepage.
From AU$79 / month
Promote your business alongside relevant destination and regional travel content.
From AU$59 / month
Reach travellers researching snow, beaches, road trips, family holidays, food and wine and other Australian experiences.
From AU$59 / month
Place relevant advertising around selected TAN Articles and contributor content.
From AU$49 / month
PLACEMENT AREAS
Selected premium areas within the TAN homepage experience.
Reach travellers researching specific parts of Australia.
Promote relevant services around individual towns and destinations.
Align advertising with themes such as snow, beaches, road trips, family travel or food and wine.
Reach users researching practical travel planning information.
Display advertising around selected TAN editorial and contributor content.
FLEXIBLE CAMPAIGN LENGTH
TAN display campaigns can run around your tourism season, event, promotional period or broader annual marketing strategy.
Longer campaigns may qualify for reduced effective monthly pricing.
Custom campaign periods are also available.
CREATIVE REQUIREMENTS
TAN uses modern responsive placements rather than relying on the small fixed banner sizes used on the old website.
Wide landscape creative is generally best suited to desktop TAN placements.
Portrait or mobile-optimised creative may be supplied for better presentation on phones.
Advertising should use clear branding, limited copy and a simple message that remains readable across devices.
Where required, TAN can help adapt supplied creative into suitable responsive advertising formats.
TRAVEL-FOCUSED ADVERTISING
Premium homepage, destination and travel-information advertising is reserved primarily for businesses and organisations relevant to travel, tourism and Australian visitor experiences.
This helps protect TAN's identity as an Australian travel platform while improving relevance for both travellers and advertisers.
DISPLAY OR PARTNERSHIP?
Display advertising is ideal for campaigns, promotions and seasonal visibility.
Businesses wanting deeper integration around a destination or travel experience may get greater value from a TAN Travel Partnership.
Explore Travel PartnershipsBest for:
Best for:
CUSTOM ADVERTISING CAMPAIGNS
Display campaigns can also be combined with permanent article publication, destination partnerships and featured content.
Explore Custom CampaignsADVERTISE WITH TAN
Tell us what you want to promote, where your customers travel and the campaign period you have in mind.
TAN can help identify the most appropriate display placement for your campaign.
