Thanks to the rise of the Internet, copywriting services are in high demand. The industry is made up of copywriting companies, online marketing firms that offer content writing as part of their services, and individuals who work on a freelance basis. In fact, most companies will hire freelance writers as opposed to using in-house employees. This is an industry that is in high demand at the moment.
Content marketing is a service that is heavily invested in by international ecommerce companies nowadays, as it is seen as an effective method of indirect advertising. You can build a loyal consumer base by providing customers with interesting, engaging and original content. You are essentially empowering the consumer with knowledge in the hope that they will then use such knowledge to buy from you. Moreover, by posting high quality content, you are showing that you are a specialist in the field you operate in and you will also move up the search engine result pages. All in all, it is not difficult to see why copywriting services are highly sought after.
Nevertheless, the industry is not without its challenges. There are a lot of firms and writers based overseas who are offering unbelievably low rates, and those in Australia have to deal with this threat. They obviously cannot lower their prices to match these companies and workers. Instead, they need to show that their service is of a much better standard —and reinforce the message that quality is more important to the client. There are various ways you can do this. Of course, you can explain to the customer that black hat techniques do not work anymore in regards to SEO and that poor quality content will actually damage their business. You can also put together a portfolio of your work and make sure you have a testimonial section on your website that displays reviews that have been left by some of your previous customers. This will validate the premium quality service you provide.
Aside from this, you also need to ensure your CV is on point and that you master the art of sending a job proposal. Effective communication is vital, especially if you and your client are located thousands of miles apart. In addition to this, one of the most important things you need to do is make sure you use professional business documentation. When it comes to pitting yourself against all of the other freelancers in the industry, you will certainly be putting yourself at a huge disadvantage if you do not use sophisticated documentation for bills, quotes and other forms of communication. After all, how can you really say that you offer a premium quality service if you are cutting corners?
First and foremost, when you send a job proposal, it is vital that you do so in a compelling and professional manner. Is a client really going to trust you to write content for their website if you send them a makeshift or generic proposal? Instead, you should use a well-structured quote template, with a breakdown of the service entailed and the prices, as well as all of the other relevant details, such as your contact information. Needless to say, your grammar needs to be impeccable and you should also make sure you are branding effectively and catering your pitch toward the client. This is essentially your opportunity to give the potential customer a first good impression of you and the services you provide. Leave them with no option but to accept your proposal! Don’t merely send a plain black and white document that doesn’t inspire confidence.
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